Che Guevara

Image published on the back of Alarma news magazine, 1968.

On October 9, 1967, Bolivian forces executed Cuban revolutionary Che Guevara, and amputated his hands for identification. Guevara had been agitating in Bolivia, a definite no-no. The location of the body remained a mystery for 30 years, until a search by the Bolivian government uncovered it on a mountainside near Vallegrande. Now, Vallegrande is an epicenter for Che merchandising.

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